Cadbury’s New Logo, Identity & Packaging Update

Cadburys is one of the most well-known chocolate brands in the world. Being British I have grown up with this brand and it’s hard to imagine life without it. If you didn’t receive a Cadburys Egg for Easter – did Easter even happen? It will forever be one of my favourite chocolate brands and I’m excited to share the amazing re-brand project by London based agency Bulletproof.

You may or may not have seen that globally recognised brand, Cadbury’s, had a beautiful refresh in April and even though the logo doesn’t appear to have changed dramatically, it has a much more modern feel and I think you’ll agree that the new packaging itself is very nostalgic! The new logo is more true to John Cadbury’s signature as it first appeared for the brand, with the ‘B’ and the ‘Y’ having more of
a modern feel. 

John had a generous spirit which is reflected so well in the flow of the type. ‘Not one glass, but a glass and a half’ was his motto, you’ll also see the milk icon has been developed to a vector, rather than the previous realistic approach.

You will get see the lovely packaging being filtered into the world anywhere from May this year to early 2012 – depending on your location, so you’ll have to be a little patient!

The new packaging features elements from the original branding which dates back to Cadburys origins in the 1800’s, how amazing is that?! When a brand has archives like this it is so special to be able to use this in a much more modern and current way. I think they’ve articulated this so well!

Thank you for reading! Chrissy x

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